Hatch launches corporate change agent programme for inclusivity and sustainability
Developed in collaboration with international corporates
Today, Hatch officially launched Muscle up your courage. This immersive learning programme helps corporate change agents make their organizations incrementally more inclusive and sustainable.
But how does it work? In essence, it establishes a framework in which an organization’s change agents conduct a series of experiments. After each experiment, they record and analyse everyone’s experiences. Did any trends emerge? Did any hidden skills come to light?
Throughout the twelve-week programme, participants not only take online lessons and receive personal guidance, but they also interact with their international peers within the other participating organizations. They share experiences and feedback – confidentially and, if necessary, anonymously.
Clients include ABN AMRO, Deutsche Telekom and Vanderlande. Esther Kersten, Vanderlande’s Global Sustainability Officer, explained why her company selected this particular programme, ‘We’ll only be able to achieve our sustainability goals if we act together as diverse and courageous individuals. And I believe courage is like a muscle that needs training. The stronger this muscle becomes, the greater the strides we take towards becoming a sustainable, inclusive organization. That’s why Vanderlande opted for the Muscle up your courage immersive learning programme.’
Get future-proof and future-fit!
Hatch is the brainchild of entrepreneur Martijn Boomsma and futures anthropologist Roanne van Voorst. Both have expertise and experience in change processes, and together they set up a company that helps professionals and their organizations become more resilient.
And it’s not technology that plays a central role here, but the human capacity to deal with an ever-changing work environment. Muscle up your courage is one of Hatch’s three programmes that help staff become future-proof and their companies future-fit. Its other two programmes are Ditch the distractions and Un-machine yourself.
Roanne van Voorst shed some light on how they developed this programme, ‘Many people are afraid algorithms will take their jobs, but this fear is unfounded. Nevertheless, to remain successful in the future, we will need to learn how to think more agilely and acquire new skills more swiftly. And it all starts with the courage to challenge the status quo. That’s why we developed – or you could say ‘hatched’ – Muscle up your courage.’
Hatch prepares people and companies for the ever-changing work environment around them. It does so by helping them develop unique skills that technology won’t be able to replicate. Interactive learning experiences and real-life experiments help participants strengthen their creativity, curiosity and imagination while building empathy, resilience and communication skills.
So far, entrepreneur Martijn Boomsma and futures anthropologist Roanne van Voorst have developed three immersive learning programmes: Muscle up your courage, Ditch the distractions and Un-machine yourself.
Hatch is based in Amsterdam but collaborates with experts and artists from around the world. Clients include ABN AMRO, Deutsche Telekom, IKEA and Vanderlande.