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Marieke Eyskoot is a sustainable fashion and lifestyle expert, and puts contemporary, conscious living on the map. She is a sought-after (TEDx)speaker, event presenter, consultant for companies that aim to do better, and co-founder of international fair fashion trade show MINT. She is also the author of the modern handbook This is a Good Guide – for a sustainable lifestyle, filled with practical and positive tips regarding fair fashion, clean beauty, real food, eco travel and a low-impact home; empowering citizens to make their choices matter. Her book has an adult and youth version, and has sold over 30,000 copies worldwide. Today we will talk with her about Sustainability, taboo-breaking and the worldwide movement she initiated: #SustainabilityAgainstShame, putting a spotlight on how we’re being shamed into buying more and more – which not only makes us feel bad about ourselves, but makes us treat the planet badly too.
In this podcast, we discuss:
- why the first question ANY startup should always ask themselves, is not how to scale up or find their niche, but whether they need to exist at all (auch)
- how doing good can be combined with doing business
- how corporates can change our beauty standards, or other things that matter for our society and wellbeing