#17 Maarten van Dijk about his journey from being a pioneer to being a big player in the field
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Let’s discuss a topic that is as hot as it is uncomfortable: flight shame. Do you have it, every time you fantasize about buying a ticket for a plane? Roanne certainly does.
Never flying again is one future scenario, but flying in a more sustainable manner, is another one - and that’s the one we talk about today.
We do so with Maarten van Dijk, managing director of SkyNRG - the pioneer and global market leader for sustainable aviation fuel (SAF). Having supplied over 30 airlines on all continents, it is their mission to make SAF the new global standard.
That demands visionary leadership. Courage, and being able to engage in complex conversations, because boy oh boy, will this company meet a lot of scepticism - until they reach enthusiasm.
Whilst getting to know Maarten, Roanne also found out that he seems to possess some other skills that future leaders need: realism, the guts to NOT jump on every opportunity, and a surprising amount of humbleness.
In this episode, we talk about:
Maartens’ journey from being a pioneer in the industry, where his product was still unknown and even perceived as unsafe, to being a big player in the field.
Why saying ‘no’ is a must if you want to grow - as a company, and as a leader.
How to create a working culture in which little time is spent on back-reporting.
Why he is willing to step down and be paid less, than his next CEO.