#15 Karsten van der Donk on Why long-term goals are crucial, but short-term strategies are better
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Have you ever met a futurist before? Roanne did, many times - she’s actually one herself! - and found that they have several things in common. Futurists are multi-interested, stubborn and autonomous thinkers, and highly original and creative. So, let’s meet one of the Netherlands’ best futurists of our times, today: Karsten van der Donk, and see what rings true for him! ;-)
Originally trained as an art historian, Karsten became the owner of a catering company, worked in an internet start-up, turned to become a certified yogateacher and then, in 2015, became partner at Paris/Amsterdam based organization Cosight: the meaning management company, working on futures for humans and brands. Their clients include Automotive and several international personal care brands. In his work, Karsten blends sociology, semiotics and psychology - from a human-centric point of view.
That were a lot of words, but what it comes down to is: looking at challenges and opportunities that come with the future, and see what might be the role of brands, therein. Here at Hatch we essentially focus on the same but focus more on the people in the brands: the leaders, the staff...all of them have to possess or strengthen a certain set of skills in order to excel in the future. These include what we in our Un-Machine Yourself signature training define as intuitive thinking, stepping outside of routines, courageousness, flexibility, autonomy, resilience….
Karsten will also touch on many of these topics, we promise!
In this episode we talk about:
- What we can learn from other cultures when it comes to navigating unknown territories
- Why meaning becomes more important for companies and individuals, and how meaning becomes practice
- Why long-term goals are crucial, but short-term strategies are better
- What the leader of the future holds
More information on Karsten's website